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Love Dynamics is the body of knowledge and set of capabilities associated with the art and science of love. The good news is that Love Dynamics can be mastered. Alpha University has done the work to codify Love Dynamics in the first of its kind online course and book. Take the wheel of your love life now and steer for the first time.

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Hey there, my name is Michael Herlache MBA. I'm the founder of Alpha University, the pioneer in Love Dynamics.

Alpha University has pioneered research into Love Dynamics, the art & science of love. Previously, most content has either focused on the initial phase of finding love  which is known as attraction to the neglect of the development of actual love. On the other end of the spectrum, there are books that seek to claim that the genders are the same and seek to claim that love develops independent of attraction and sexuality. Love Dynamics combines both the realities of the genders with the art & science of love.


5 Lectures
10 hours


Masculinity in the 21st Century

You are thinking of masculinity with an old paradigm. Like one that is entirely defined by physical attributes. Remember that in the 21st century, masculinity is of the mind and personality. Since the mind and personality can be improved, so can ones masculinity and it begins with philosophy. The man that produces and holds true […]

Femininity vs. Feminism

Feminism is an anti-concept that accepts the mind body dichotomy and is emotionalist in nature. An objectivist democratic capitalist society ensures equality which is their target of destruction and equality is not their objective. Rather equity, the non-equal preference of women is their goal justified by a supposed intuition granted by their gender which is […]

Philosophy Drives Gender Archetypes:

I. Rational male & female ego: Metaphysics: Objectivist Epistemology: Reason Ethics: Rational self interest (ego) Politics: Economic individualism (capitalism) Gender values: Romantic love (mind body integration Gender virtues: Masculinity (male), femininity (female) Gender archetypes: Alpha male, beta female II. Non-rational male & female ego: Metaphysics: Mystic/emotionalist Epistemology: Emotion indicates truth Ethics: Altruism Politics: Collectivism Gender […]

The Morality of the Genders

Values and virtues are different for the male and female. Thus, morality is different for the male and female. Just like the moral values are different among individuals, the moral values across the genders is different as well. Though the metaphysics & epistemology remain the same, the ethics or morality are different for the male […]

The Universal Outcome: The Female Perspective

Women want a man that is in control of the entire reality that they share including her. She wants a man that she cannot control and thus he must be in control of the reality they share. She tests him whether he is a challenge or supplicates. If he does not, then he must be […]

The Universal Outcome: The Male Perspective

While there are preferences as it relates to relationships with women, the universal outcome that men desire for their life is the ability to do same night sexs in order to for sex to become ubiquitous and then use this skill to land a beta female that you build a lifelong relationship with of passion, […]

Where to Find Beta Females?

As a male that wants to be alpha, you are going to be looking for high value females (i.e. beta) rather than just any female. So the natural question becomes:  “Where are the beta females?” As discussed, due to the rise of feminism in the West, women in the West no-longer see their primary role […]

Selection From the Female Perspective

For high status females, attraction is a holistic concept incorporating philosophy, psychology, personality, behavior, and appearance. Selection is thus based upon masculinity, or alpha, in philosophy, psychology, personality, behavior, and appearance. Masculinity creates the polarity or emotional tension within the female that creates an emotional impression with her which eventually turns into love.  Attractive Personality […]

Selection From the Male Perspective

For high status males, attraction is a holistic concept incorporating philosophy, psychology, personality, behavior, and appearance. These men (alphas) that can have any woman they want know that beauty is common and not the ultimate determinant of attractiveness of a female. As such, alphas qualify women to see if they are feminine at each of […]

Beta Female vs. Alpha Female

Just like there are three types of men, there are two types of women. They can be categorized along the lines of alpha and beta where alpha is masculinity and beta is femininity. By determining her attractiveness with factors other than immediate appearance, we take our power back from women. Beauty is common and it […]

Femininity vs. Feminism

Femininity is associated with girliness and empathy. Feminism is associated with the opposite, masculinity and narcissim. Femininity is a sign of good genes. Feminism is a sign of bad genes. Feminism is the opposite of the female gender archetype at the level of philosophy, psychology, personality and behavior. Since the female gender archetype is the […]

Alpha Male vs. Beta Male

Alpha is synonymous with high value for the male. The female is evolutionarily programmed to select, have sex with, build love with, and commit with an alpha male since the alpha male has good genes. The reason why alpha is high value for the male as it is associated with leadership and dominance, or the […]

Beta Testing

Does she have a rational female ego? High value men that experience sex as ubiquitous want to make sure early on in the interaction that the female is the type of woman that you would like to spend more time with in the future. This means that she is feminine along the four lines of […]

The Attractive Female Personality: Beta

The attractive female personality is one that creates emotional tension within men. This is the pattern of the attractive female personality. Personality meaning that it is internalized within the communication and behavioral pattern of the individual. This attractive personality pattern is manifested in girly & empathetic communication and behavior. A beta female will have a […]

The Attractive Male Personality: Alpha

The attractive male personality is one that creates emotional tension within women and then does not break the tension but escalates and moves women towards sex where the tension is released. This is the pattern of the attractive male personality. Personality meaning that it is internalized within the communication and behavioral pattern of the individual. […]

Male Archetype vs. Female Archetype

As mentioned in the previous chapter, philosophy drives psychology. As such, we see innate trends in behavior emerge from the male and female human over time. These patterns are known as an archetype. These patterns became part of the infrastructure of our brains and when we are in the presence of them, we experience attraction.  […]

The Emotion of Love

The emotion of attraction is the precursor to the emotion of love. The emotion of attraction gets you to sex. The emotion of love gets you to relationship. Healthy women, beta females, will experience the emotion of love after sex even for the first time with a male. Alpha females, on the other hand, do […]

Love vs. Oneitis

Oneitis is the total obsession with one girl before you have had sex with her. Oneitis is a beta male belief/behavior. Love is the romantic feelings for a girl that you have slept with. That you want only her as she fulfills your needs. Your love is contingent upon her good behavior and something that […]

Love Dynamics Calibration

As mentioned, it is important to calibrate your game and outcomes to the girl based upon whether she is alpha or beta. If she is alpha, she is narcissistic and only looking for pairbonding (perpetual dating) inasmuch as it can serve her interests. She is not looking to invest in building true love and may […]

Western Dating vs. Eastern Dating

As discussed in the previous chapter, it is important to make the distinction between Western and Eastern concepts. As such, there is a huge difference between dating in the West and dating in the East. Dating in the West comes with a built-in assumption that you are still single and are open to see other […]

The Truth About Sex

Both the male and female want love and sex all the time except that the female needs the male to take responsibility for leading the interaction towards this due to gender roles/archetypes and social pressure for her not to appear like a slut.

Emotional Value vs. Physical Value

Women are attracted to men based upon their emotional value. This means how a man makes her feel is how attracted to him she is regardless of his physical appearance.  Men are attracted initially to men based upon their physical value. The key word here is initially since high value men that experience sex as […]

Attractiveness as a Holistic Concept

Though men’s brains are hardwired to experience attraction is the presence of mere physical femininity (appearance), men can learn that attractiveness is a female is a holistic concept including internal factors related to her feminine development such as; philosophy, psychology, personality and behavior. As men learn this, the neurological structure of their brains changes to […]

Alpha Males Know the Attraction Principle

By demonstrating that the male knows the attraction principle through cocky & teasing communication and behavior, the female makes a holistic categorization of high value regardless of looks, wealth, or possessions, as high value. By being nice, he is categorized as approval seeking and low value. This is the social reality that she lives in. […]

Why Alpha University

Gender Foundations

Gender foundations refers to the cognitive science and gender dynamics related to love.

The Science of Attraction

The science of attraction refers to the nature of polarity and how to spike and maintain it.

Love Paradigm

Love paradigm refers to the nature of true love being whole brain love.

Love Process

Love process refers to the phases of the love process, namely; attraction, SNS or D2S, and love.

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